If your website is designed for the Nigerian market, there are some mistakes that would normally be taken for granted elsewhere, but you want to avoid. The top 5 mistakes to avoid are below.
Slow Speed
5 seconds is the time it takes a visitor to leave your site if not fully loaded. To avoid a slow website, make sure your images are well compressed and avoid jpg graphics where you can use html.
Mobile Unfriendly
Surprisingly, a lot of sites are not mobile friendly. This is particularly dangerous in Nigeria as 80% of all internet traffic in Nigeria comes from mobile phones. You could be losing 80% of your potential visitors.
80% of all internet traffic in Nigeria comes from mobile phones. You could be losing 80% of your potential visitors.
Javascript
Javascript is an innovation, used to create an interactive experience on web browsers. However, a lot of data conserving browsers used in Nigeria, don’t support javascript. If your site’s main navigation and links depend on javascript, your site might be unusable for a lot of visitors.
If your site’s main navigation and links depend on javascript, your site might be unusable for a lot of visitors."
Free Templates
Many sites in Nigeria are built from free templates and plugins. However these third party templates come with a lot of redundant bloatware that really slow a website down and opens it up to hack attacks.
Opera Mini
At the moment, Opera Mini browser has a huge base in Nigeria’s mass market demographic, because of its data savings. If you do not test your site on opera mini, you are jeopardising 60% of your audience.
For more tips on website design for Nigeria or if need help growing your business using the web and digital marketing, talk to us at Unotech Media. Dolapo is senior partner at the Unotech Media Group, an integrated marketing communications group playing in the intersection of marketing, data and digital technology.
Join many other business owners and companies growing with Unotech
If need help growing your business using the web and digital marketing, talk to us at Unotech Media.
